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THE VALUE OF TRADE SHOWS
A new Tradeshow Week study reveals that trade shows are highly valued by their attendees, and that they will go to more when the economy rebounds.
Even with the economic downturn, attendees want to go to trade shows. They feel not attending may hurt their professional and company performance. Trade shows are especially valued for playing a critical role in the buying process. Forty-nine percent of attendees say they make a purchase within three months after visiting a trade show exhibitor.
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TESTIMONIAL
Dan Judge |
"I am looking forward to the new two-day Product Show, which will allow for more time for NetPlus members to network with fellow distributors, see and handle product, and meet with their most important suppliers."Not only do attendees still value shows, 59% said they want to increase their trade show travel when the economy rebounds.
Also significant, 96% of Owners / Presidents / CEOs of companies are going to their industry’s top show this year. Those are attendees with buying power.
Exhibitors, pay close attention
Here’s why attendees value trade shows, even during a recession:
- The ability to keep up-to-date with changing industry trends
- See new products, equipment, technology and services
- See or participate in product demonstrations
- See products first reviewed online
- Maintain and build relationships, network
- Meet exhibitors’ senior management and staff
- Make purchases
- Acquire new ideas
- Education and training
- Save money, with the efficiency of seeing many suppliers in one place
- Compare competing products and company teams
- Access competitive intelligence
- Maintain a presence – “see and be seen”
Source: Tradeshow Week
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More Tips for Exhibitors 10 More Things I Wish I Knew Before I Started Exhibiting at Trade Shows |
22 Reasons to Exhibit at Product Shows
by Mike Thimmesch
Mike is Skyline Exhibits' Director of Lead Generation and Industry Relations, with over 20 years of Marketing and Trade Show Marketing experience.
While trade shows are not easy, there are many worthwhile reasons to exhibit. How many? In just 10 minutes time (and without succumbing to the temptation of a Google search), I came up with these 22 reasons to lug your [product] show exhibit down to the nearest convention center and exhibit:
Sales:
1. Generate sales leads
2. Close sales
3. Build relationships with prospects
4. Advance the sales cycle
5. Cross-sell existing clients
6. Meet spread-out buying teams at one time
7. Recruit new sales people
8. Recruit new distribution
9. Train new sales people
Marketing Communications:
10. Build your brand
11. Re-position your brand
12. Increase awareness
13. Survey market awareness
14. Interview clients
15. Generate publicity
Product Marketing:
16. Launch new products
17. Survey attendees about new product ideas
18. Research competitor’s products and messaging
Executive Management:
19. Keep up on industry trends
20. Meet with key clients
21. Meet with key business partners
22. Profitably build the business
Source: Skyline Trade Show Tips 2009